TikTok is introducing a new feature that permits them to lessen the volume of AI-created content appearing in their feeds. This initiative comes as the platform disclosed that it presently contains in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a global rollout. This advancement aligns with a increase in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this material is deemed “AI slop”, a phrase for substandard, mass-produced content that is frequently illogical or bizarre.
Based on user feedback that a lot of users enjoy content created using AI tools, from digital art to science explainers, and we intend to provide users the option to see more or less of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3 billion videos on its network tagged as artificially created. Collectively, in excess of 100 million media items are uploaded to the platform every day, making AI content a relatively small portion of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the amount of artificial media they watch by accessing the “manage topic” option in the app and choosing “AI-generated content”. Additional categories that can already be controlled under the setting encompass news, fashion, beauty, and choreography.
Platform Guidelines
Its policies mandate users to identify convincing AI-made content, and it bans harmful AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the platform will henceforth attach an artificially created label to content created with its built-in AI features, or flagged by an collaborative effort for spotting AI-generated material. This step is aimed to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
The company is furthermore launching a two million dollar educational fund for professionals and groups to develop informative material about using AI responsibly. This program will assist charitable organizations specializing in training coding and technology.
Moderation Strategy
TikTok has defended its content review process, amid discussion over intentions to lay off a large number of review team members in the UK. The company is set to reduce a significant number of roles in its trust and safety department in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by automated systems.
A senior executive explained that human moderation would still have a role, but automated tools can shield workers by filtering out the most distressing content before it gets reviewed by people. TikTok stated a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
